Video: Is Content Marketing Effective?

Using Attribution Analysis as your Guide


Attribution analysis has been applied to portfolios for over 3 decades to quantify drivers of performance. As marketing teams look to be more dynamic and measure the effectiveness of their content efforts, attribution analysis can be an important tool.

With content marketing taking significant time and resources to create, it’s important to understand which of your pieces are resonating with each group in your audience. This will not only help you understand your marketing ROI but help you shape your future marketing strategy.

Watch a 20-minute webinar with Harvest CMO, Bob Dryzgula on incorporating attribution analysis into your marketing efforts.

In this webinar you will learn:
  • How attribution analysis can be applied to financial content
  • How to incorporate this toolset into your overall strategy
  • A case study based on a top 10 Asset Manager